The best approach is simple: keep following up on unanswered messages until you get a response. Top sales professionals understand that not hearing back from a prospect is totally normal. But that’s a sure route to a lousy close rate. Those fears lead a lot of sales professionals to contact a prospect just once, or perhaps send one follow-up. So why is it so hard to follow up? It’s all about mindset. Having a strong follow-up game is essential if you want to position yourself among the top-performing reps landing most of the deals. And if you’re among them, you’re putting yourself at an enormous competitive advantage.Īfter all, 80% of sales deals take five or more follow-ups to close. That means just 8% of sales reps are consistently following up with prospects. 48% of sales representatives never follow up at all. Most sales professionals know that following up can make an incredible difference, turning an email that goes unanswered into a productive conversation that leads to a close.Īnd yet even experienced sales pros still don’t do it nearly enough.
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Proven follow-up templates you can use right awayįollow-Up Email Templates You Can Use Right NowĪvoid These Mistakes When Writing a Follow UpĬonclusion Automate your follow-up Send personalized follow-ups at scale Try Yesware Free Why Following Up Matters.In this guide, we’ll cover everything you need to send high-performing follow-up emails. Sales reps who follow up consistently build better client relationships, close more deals, and become sales leaders in their company. Nearly half of sales reps don’t follow up at all. Closing consistently? That’s even harder.įortunately, there’s an overlooked sales tactic that can dramatically improve your sales performance: the follow-up email.įollowing up is a secret weapon.